As an eCommerce site owner, your site search is often one of the overlooked aspects. However, when you improve the state of your site search, you get higher conversion rates, more shoppers, and happy shoppers because finding products on your
If you’re running and managing an eCommerce store, you’ll need all the help you can get to make it easier and more efficient to track its growth. Fortunately, there’s a whole slew of free and paid eCommerce tools designed to help
Migrating your ecommerce store to Shopify has many benefits. Perhaps you want to access all the wonderful Shopify apps and integrations that many tools offer for Shopify. Or, perhaps you are tired of the platform you are currently using, finding it
If you are an eCommerce website owner, you should know that it is essential to optimize your website for search engines. Many online buyers look up the products they intend to buy on search engines before buying them, even if
Pre and Post Penguin SEO Earlier in the pre-penguin/panda world, google was giving preference to “exact match title/url/anchor text” mixed with lots of backlinks. Authority for the website was important, but you could very much override it with a new website. Strategy
Some marketers think it’s inconceivable that their product pages would attract backlinks. That assumption stems from the belief that editorial backlinks don’t usually point to product pages. However, that’s not true. You’ve probably seen headlines like this one from HubSpot. Of course, HubSpot
Google Remarketing is a way to connect with people who previously interacted with your website. It allows you to strategically position your ads in front of these audiences as they browse Google Network or Search Partner websites, thus helping you
The digital age has made smartphones, the unanimous choice for internet browsing, primarily for its on-the-go accessibility and ease-of-use. Where the websites lacked, apps were created to provide richer experiences to the users. And ever since then, the need to satisfy the dynamic user expectations online, continued to grow. Progressive Website App or PWA was initially proposed by Google in 2015, with an idea to provide a native like experience to the users visiting a website.