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Author: Vibhav Gaur

People nowadays are pressed for time. Consumed by their busy schedules, many of them struggle to remember the most important tasks - let alone grocery shopping. More than often, people visiting the grocery stores forget to bring their lists or discount coupons. As a result, they either end up buying and paying more than intended, or totally forget the important items - much to their annoyance! Apart from that, carrying the grocery bags back home is cumbersome too.

Remember the small crisp messages that pop on your phone at random times, but isn't an email, SMS or a missed call? These messages called as Push Notifications, come from the several apps that you may have installed on your phone. Push notifications are one of the most powerful ways of marketing in the world of e-commerce. They empower the app publishers to reach out to their customers wherever they are, to engage them, and eventually redirect them to their app-offers and deals.

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Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.