Navigating E-commerce Success: How EbizON Helped Marine Chandlery Boost Online Sales by 35% with Magento 2 Migration
Industry
e-commerce
Technology
Magento 2
Services
Website migration, e-commerce platform development
Client Objective
Marine Chandlery, a UK-based online retailer of marine equipment, approached EbizON, a digital agency, with the objective of migrating their existing e-commerce website to a new and improved platform on Magento 2.
The client wanted to improve their website’s speed and performance, create a seamless user experience, and increase sales and revenue.
Introduction
Marine Chandlery is an online supermarket for ships, offering a wide range of sailing equipment, clothing, and marine supplies at competitive prices.
They stock various marine electronics, technical clothing, general chandlery, and safety products that are sold directly to consumers through their website.
Challenge
The primary challenge for EbizON was to migrate the existing e-commerce website to Magento 2 while ensuring a seamless user experience and maintaining the website’s unique design and functionality.
Additionally, the team needed to optimize the website for speed and performance, implement advanced search and filtering features, and integrate third-party tools and systems, such as payment gateways and shipping solutions.
Facing a Challenge?
What We Did?
To meet the client’s requirements, EbizON developed a comprehensive project plan that involved migrating all data, products, and customer information from the old website to Magento 2.
They also designed and customized a new Magento 2 theme that reflected the brand’s unique aesthetic and optimized the website for speed and performance.
The team implemented advanced search and filtering features that allowed customers to find products based on specific criteria, such as color, size, and price.
They also integrated third-party tools and systems, such as PayPal and DHL, to streamline the ordering and fulfillment processes.
Outcome
The migration to Magento 2 led to a significant improvement in the speed and performance of the Marine Chandlery website.
The improved user experience and enhanced search and filtering features resulted in increased website traffic, engagement, and sales.
In the months following the launch, the website experienced a 35% increase in online sales, with an average order value increase of 25%.
Additionally, the improved speed and performance of the website resulted in a 30% reduction in bounce rates and a 20% increase in page views.
Overall, the migration to Magento 2 was a successful project for both Marine Chandlery and EbizON.
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