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Case Studies

With the changing lifestyles and the adaptability to social drinking, almost 65% of Americans drink alcoholic beverages such as beer, wine and distilled spirits. Alcohol sales at retail locations in United States, reached an all time high of $25.2 billion in 2016, after continuously trending upwards for the past seven years. Rising by 2.4%, the spirit industry alone has ended up claiming 39.9% of the total alcohol market share, while the breweries - beer and wine, claimed 47% and 17.1% respectively.

  The Client Founded in 1975, the Pacific Forum is a non-profit, foreign policy research institute based in Honolulu, Hawaii. The Forum’s programs encompass current and emerging political, security, economic, and business issues and work to help stimulate cooperative policies in the