Enhancing Omtis’ Wine E-commerce Platform
Omtis, a wine-focused eCommerce business integrated with NetSuite, faced challenges such as product duplication, inconsistent images, limited search functionality, storage and daily calculation issues, order workflow errors, and data mismatches. Our team optimized the platform by upgrading systems, implementing Algolia for advanced search, fixing Stripe payment issues, configuring cron jobs and queue jobs to automate daily calculations, and streamlining operations — ultimately improving performance, user experience, and overall efficiency.
Industry
Wine & Spirits
Technology
Craft CMS
Services
Performance Optimization, Frontend Development, Feature Implementation, Custom Module Development, CMS Upgrade
Project Overview
Omtis is a premium wine-focused business running an eCommerce platform tightly integrated with NetSuite. With an extensive catalog ranging from rare vintages to personalized selections, Omtis goes beyond traditional retail by offering seamless global storage, transparent insurance, reliable temperature-controlled delivery, and complete provenance traceability — positioning themselves as a true “bank for wine.” Customers can easily purchase and store wines across multiple global locations, manage their collections in real time, and even calculate storage and insurance fees through a simple online tool.
Our team optimized the platform by fixing data and workflow issues, improving search, and enhancing overall performance to deliver a seamless and reliable experience for both customers and administrators.
Project Objectives
The objectives of the project were:
- To fix product duplication, ensure image consistency, and maintain accurate product data with improved display.
- To enhance search functionality in both admin and frontend by implementing Algolia.
- To improve order workflows, including discounts, withdrawal requests, and storage/insurance features, for better user experience.
- To update Craft CMS plugins to the latest versions and implement OAuth integration for secure authentication.
- To set up Stripe integration and resolve subscription, payment, and invoice-related issues.
- To configure queue jobs for daily calculations and implement cron jobs for automated wine imports and bottle shot updates, reducing manual intervention and improving reliability.
Project Execution
1. Design and Discovery Process
The first step involved a thorough discovery phase, where we worked closely with the Omtis team to understand the key pain points of their existing platform. Our focus was on:
- Identifying the issues related to product duplication and inconsistent images for different vintages.
- Understanding the limitations of the current search functionality.
- Analyzing the issues related to order withdrawals, coupon/discount workflows, and free month storage/insurance features.
- Investigating data mismatches and display errors.
This allowed us to create a detailed plan to improve performance, streamline workflows, and enhance the user experience.
2. Development and Customization
We focused on the following key areas during development and customization:
Frontend Implementation:
- We fixed product duplication issues by optimizing product synchronization.
- Developed a system for managing a single bottle shot image across different vintages, ensuring consistent brand representation.
Feature Implementation and Setup:
- Updated Craft CMS plugins to the latest versions.
- Implemented OAuth integration for secure authentication.
- Set up Stripe integration and resolved subscription, payment, and invoice-related issues.
- Implemented Algolia search and enhanced search in both the admin and user interfaces.
- Configured queue jobs for daily calculations to automate recurring tasks and improve reliability.
- Implemented cron jobs for automated wine imports and bottle shot updates, improving efficiency and reducing manual intervention.
3. Key Design Enhancements
Improved User Interface:
- The product display was optimized to ensure that images and product information were consistently presented.
- Enhanced the search functionality to allow for faster and more accurate product discovery.
Customization:
- Developed custom modules for handling discount workflows, withdrawal requests, and admin display improvements.
4. Testing and Deployment
After the development phase, the platform underwent extensive testing to ensure that all fixes and new features were working as expected:
- Quality Assurance: We conducted thorough QA testing to ensure that the product duplication issue was resolved, and that product data, images, and search functionality were properly optimized.
- Performance Testing: Ensured the platform could handle high volumes of traffic and product data with minimal latency.
Once testing was completed successfully, we moved to deployment, ensuring a smooth transition to the updated platform without disruptions to the live site.
5. Launch
The updated platform was successfully launched, featuring:
- Enhanced Performance: Faster synchronization of product data, reduced query loads, and optimized search functionality.
- Improved User Experience: A seamless interface with accurate product information and consistent images across all vintages.
- Streamlined Processes: Automated updates and improved workflows for order handling and discounts, reducing manual intervention and errors.
Results & Feedback
- Performance Improvement: Optimized queries and streamlined synchronization, significantly boosting platform speed and efficiency.
- Enhanced User Experience: Eliminated product duplication, ensured image consistency across vintages, and upgraded search functionality for both admins and customers.
- Streamlined Workflows: Automated key processes and simplified order management, including discounts, withdrawals, and storage features.
- Data Accuracy: Fixed data mismatches to deliver accurate product displays and seamless integration with NetSuite.
Client’s Feedback
“We are extremely satisfied with the work EbizON Digital has done for us. They promptly and thoughtfully addressed all of our requests for adjustments and clarifications. Thanks to their help, our system has become more efficient and faster, allowing us to respond to inquiries quickly and effectively. The team was always attentive, quick to respond, and ready to adapt to changes throughout the process. Every request was handled with care and completed promptly. We truly appreciate their dedication and expertise.”
Accounts & Office Manager, Trading Business
Omtis Fine Wines
What Our Customers Says
reviewed by JOE WILLIAMS
Senior manager, Remedy Liqour
Head of Business Engagement, WRI
“Ebizon is one of the best in the business and they back this up with their quick and friendly support. The team is relentless to listen to our issues and come up with a solution. Have seen the team stretch beyond their knowledge to help us.”
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Vice President, Sokolin
Content Officer, Society for Science & Public
“My experience with this partnership has been positive. The support Ebizon extended towards us was commendable. It perfectly fulfils our requirements with their support we had no hassle.”
reviewed by Beat Walder
Manager, Forester Beauty
Chief of Staff, Strategic Dentistry
“I’m the owner of Forester Beauty in Switzerland. I’ve contacted Dee and he led me through the whole process of migrating our online shop to Shopify, including custom elements to enhance user experience. The whole Project Team at Ebizon has a very professional attitude and provide their support and insights promptly.”
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Managing Director, Cranimals
For fully managed WordPress installs, WPEngine is my Go-To
“The Team worked well with my company to migrate our Magento store to a new Shopify store. Ebizon was able to implement required applications to enable a near seamless transition. Thanks Team!
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Head of Business Engagement, WRI
“Emporium Embroidery – customization module / Magento upgrade Thank you Ebizon and a great thank you to the team who was always very helpful on this journey.”
reviewed by Alexandre Salem
eCommerce Manager, Ada Cosmetic
Chief of Staff, Strategic Dentistry
“Thanks to EbizON solution, the platform enabled the company to sell products efficiently. The team worked in sprints and held weekly meetings, ensuring accurate outcomes.”
reviewed by Po Ming Lam
Manager, Avec Plaisirs Chefs Traiteurs
For fully managed WordPress installs, WPEngine is my Go-To
“Ebizon is helping our Magento development needs. Their customer oriented approach has made our experience very pleasant and efficient. We are definitely sending more work to them and recommend others to try them out!”
