NRDC India Website Redevelopment
EbizON Digital revamped NRDC India’s website, improving usability, speed, and content access while retaining its brand identity.
Industry
Nonprofit
Technology
Core php
Services
Website Design & Development, Mobile Optimization, Content Management, Hosting & Security Maintenance
Project Overview
The Natural Resources Defense Council (NRDC) has been a pioneer in environmental advocacy, leveraging legal action to protect the earth, its people, plants, animals, and natural systems. With the launch of NRDC India, the organization aims to extend its mission to the India region, focusing on awareness, policy advocacy, and resource accessibility. The project involved redeveloping NRDC India’s website to ensure a modern, mobile-responsive, and easily navigable platform that retains the existing visual identity while enhancing user engagement and accessibility.
Project Objectives
- Build a modern Core PHP website using Bootstrap to reflect NRDC India’s mission and vision.
- Deliver a tailored user experience that guides stakeholders—including governments, organizations, and communities—toward transformative climate solutions.
- Highlight NRDC India’s areas of work, such as climate resilience & health, renewable energy, cooling & efficiency, clean transportation, and global climate engagement.
- Enable interactive content modules, including publications, stories, media center, and career listings, for better stakeholder access and engagement.
- Ensure mobile-first responsiveness and performance optimization, enhancing accessibility across devices.
Project Execution
1. Design and Discovery Process
The design process began with a clear understanding of NRDC India’s brand identity, audience requirements, and existing website limitations.
Key activities included:
- Reviewing the old site’s structure, content, and user flow.
- Mapping user journeys for different audience groups.
- Identifying navigation, content accessibility, and performance issues.
- Finalizing a mobile-first design framework with Bootstrap to improve usability and responsiveness.
2. Development and Customization
Frontend Implementation:
- Built with Core PHP and Bootstrap, ensuring a lightweight and scalable structure.
- Developed using a mobile-first approach for seamless performance across all devices.
- Optimized images, scripts, and layouts for faster load times.
- Ensured consistent rendering across portrait and landscape orientations.
Feature Implementation
- Publications available with direct PDF view and download option.
- Modular page templates for Home, Our Work, Team, Stories, About Us, Careers, etc.
- Team page showcasing all team members.
- Careers page highlighting Current Openings.
- SEO-friendly structure with clean URLs and optimized markup.
3. Key Design Enhancements
- Clean and modern layout with intuitive navigation across all sections.
- Consistent design language maintained for Home, About Us, Our Work, Stories, Team, and Careers pages.
- Publications section with a visually appealing grid design, offering both PDF preview and download options.
- Team page with structured profiles for better readability and engagement.
- Careers page highlighting Current Openings in a professional job listing format with clear CTAs.
- Mobile-first responsive design ensuring seamless browsing across devices.
4. Testing and Deployment
- Conduct cross-browser testing to ensure compatibility on Chrome, Firefox, Safari, and Edge.
- Perform mobile responsiveness testing across devices (Android, iOS, tablets).
- Check all functionalities (publications download, team page, careers section, etc.).
- Validate performance and loading speed for optimized user experience.
- Conduct UAT (User Acceptance Testing) before final deployment.
- Deploy the website to the live server with minimal downtime.
- Provide post-deployment support for bug fixes and minor updates.
5. Launch
- A final review of all features and design.
- Smooth migration to the live server.
- Verification of all URLs, redirects, and SSL setup.
- Internal and external launch announcements.
- Continuous monitoring of site performance post-launch.
The Core PHP + Bootstrap powered NRDC India website was successfully launched, offering improved accessibility, performance, and usability. The launch aligned with NRDC India’s mission to make environmental advocacy resources more accessible and impactful for the India region.
Results & Feedback
- The website received positive feedback from stakeholders for its clean design, improved performance, and user-friendly navigation.
- Accessibility and responsiveness across devices were validated successfully.
- The streamlined content structure enhanced user engagement and information discovery.
- Initial analytics reflected increased traffic and longer session durations compared to the previous version.
- Suggestions for minor enhancements were noted for future updates.
Client’s Feedback
I would like to share my very positive experience of working with the ebizon, on our ghcf website. From the get go the team was extremely supportive in responding to our queries, and implementing feedback. Special mention to Ruchi, Shashank, Sojal, for going beyond the call of duty to support us the whole way!
Catherine
Communication Specialist
NRDC India
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