Project Execution

1. Design and Discovery Process

Ebizon began by reviewing the current website challenges and identifying key areas that needed improvement. The audit highlighted issues around website stability, site structure clarity, product add-on workflows, shipping configuration, missing workflow documentation, weak mobile performance, and on-page SEO/accessibility gaps.

The discovery phase also uncovered important performance concerns. The mobile PageSpeed score was 47/100, with slow loading and interactivity delays, including Largest Contentful Paint of 6.0 seconds and Total Blocking Time of 830ms. These issues affected both user experience and search visibility.

Based on this review, Ebizon proposed a structured support and maintenance model with a dedicated WordPress developer, project manager, and QA support.

2. Development and Customization

Ebizon planned ongoing development and customization support to help Hyperbaric Central improve both admin workflows and customer-facing experiences.

Key development activities included:

• Simplifying the product add-on process.
• Creating and publishing new website pages.
• Updating content, layouts, and navigation.
• Improving product detail page layouts and product information presentation.
• Building new features based on business and marketing needs.
• Refining page layouts, UI styling, and responsive design elements.
• Resolving functional issues and bugs.

The product add-on workflow was a key focus area because the existing process involved unnecessary steps and was less intuitive for users. Ebizon’s role was to simplify this flow and make product management easier for the admin team.

3. Content and Website Updates in WordPress

Since the website was already on WordPress, the engagement focused on ongoing website updates rather than migration.

Ebizon supported content and structural updates such as:

• Creating new website pages.
• Updating page content and layouts.
• Improving navigation.
• Refining product detail content.
• Updating product information.
• Supporting day-to-day website changes.
• Preparing documentation for website workflows.

The goal was to make it easier for the client team to manage website content, product updates, add-ons, shipping settings, and routine operational changes with more confidence.

4. URL Structure, On-Page SEO, and Visibility Improvements

Ebizon included on-page SEO as part of the maintenance engagement. The website had some SEO and accessibility gaps, including unclear links, crawlability issues, and color contrast concerns. These issues could make pages harder for both Google and users to understand.

SEO-related activities included:

• Optimizing page titles.
• Updating meta descriptions.
• Improving headings.
• Refining URL structure.
• Improving on-page content.
• Making links more descriptive and crawlable.
• Improving mobile usability.
• Supporting better search visibility through performance improvements.

Performance optimization was also important because slow mobile performance can affect search visibility, user experience, and customer engagement.

5. Thorough Testing and Quality Assurance

Every enhancement, configuration update, and bug fix was planned to go through QA review before deployment. Ebizon’s engagement included QA support to ensure that website changes met quality, reliability, and performance standards.

The QA process included:

• Testing new features and enhancements.
• Validating shipping configuration updates.
• Checking product add-on workflow changes.
• Reviewing product detail page improvements.
• Testing responsive behavior across devices.
• Verifying bug fixes.
• Moving completed tickets to QA before production deployment.

This helped reduce errors and ensured that updates were released safely.

6. Launch and Ongoing Support

Ebizon proposed an ongoing engagement model where the client would add website tasks as tickets in Zoho. The project manager would prioritize the backlog, run weekly meetings, coordinate delivery, and ensure timely QA movement. The developer would complete tasks, move them to QA, and deploy them to production after approval.

Communication was planned through Microsoft Outlook for daily updates, Basecamp for project details and documentation, Microsoft Teams for weekly meetings, and Zoho for ticket tracking.

The support model also included defined request priorities, with response times based on issue severity, ranging from severe outages to minor bugs and feature enhancement requests.