Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.
Digital Marketing
SEO, Google Adwords, Amazon AMS
The 9 Most Effective Google Ad Copy Strategies For 2X CTR And 10X ACOS
Your Google Ad copy is an essential component of your Google Ads campaign. It is the primary impression of your business that a customer will perceive and a crucial part of your marketing message.
5 Ways To Incentivize Influencers To Work With Your Brand
Do you wonder what it takes to woo influencers to partner with you? A healthy face value of course, but there must be an element of reciprocity in connecting with them. In this article, Vibhav shares some great ideas on how to get started with influencers.
The Complete SEO Checklist For eCommerce Stores 2021
Did you know that the first result on Google gets almost a third of all clicks? Since most people conduct an online search before committing to a large purchase, it is essential for ecommerce stores to have an effective SEO strategy.
SEO Supremacy: Quickstart Guide to Skyrocket Your Ecommerce Business with Search Engines.
Pre and Post Penguin SEO Earlier in the pre-penguin/panda world, google was giving preference to “exact match title/url/anchor text” mixed with lots of backlinks. Authority for the website was important, but you could very much override it with a new website. Strategy that worked in Pre Penguin/Panda World Do keyword research using Long Tail Pro … Read more
How Brick & Mortar Stores Are Winning Back Customers
How Brick & Mortar Stores Are Winning Back Customers
With the rapid increase in e commerce industry and the inevitable use of smartphones, the brick and mortar retailers are struggling to bring the customers back to their stores.
10 Tips to Growing Your Coupon Business
The coupon deal industry is one of the fastest growing industries currently worth $485 billion dollars.
What’s really great about it is that despite the big players like RetailMeNot and Groupon, there are a lot of niche opportunities where smaller companies can tap into.
And converting visitors into customers is not as hard as it seems.
How To Attract Backlinks Like Flies To Your Product Pages
Some marketers think it’s inconceivable that their product pages would attract backlinks. That assumption stems from the belief that editorial backlinks don’t usually point to product pages. However, that’s not true. You’ve probably seen headlines like this one from HubSpot. Of course, HubSpot linked to those product pages; yes, do-follow links. Imagine getting a do-follow … Read more
How an LA-Based Liquor Retailer Recovered $90k Worth of Sales In 03 Months
Our client is a major online retailer for wine, liquor and all kinds of spirits. With thousands of brands in stock and 20K+ SKUs, it has some of the best liquors on sale in the Los Angeles area. The challenge: Cart abandonment ratio was alarmingly high at 85% A quick look at Google analytics revealed … Read more
How We Helped a Skincare Products Store Increase Their Adwords ROI by 5 Times in Just One Year
Editor’s note: The difference between a professional Google ads company and a mediocre one is that the former knows how to run ad campaigns successfully for getting maximum returns on investment. Recently, we assisted a well-known skincare brand to increase their ad spend by 5 times. Take a look how we did it. Our client … Read more