Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.
Whitepaper: SEO to GEO: Dominating Generative AI Search Rankings for B2B
Executive Summary As generative AI search engines like ChatGPT transform the digital landscape, B2B marketers must evolve their strategies to stay competitive. Given the fact that 83% of companies are planning to increase investment in AI in the future, it is important for marketers to understand the advanced tools effectively. As opposed to traditional keyword-based … Read more