Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.
How Brick & Mortar Stores Are Winning Back Customers With the rapid increase in e commerce industry and the inevitable use of smartphones, the brick and mortar retailers are struggling to bring the customers back to their stores.
Pre and Post Penguin SEO Earlier in the pre-penguin/panda world, google was giving preference to “exact match title/url/anchor text” mixed with lots of backlinks. Authority for the website was important, but you could very much override it with a new website. Strategy
Some marketers think it’s inconceivable that their product pages would attract backlinks. That assumption stems from the belief that editorial backlinks don’t usually point to product pages. However, that’s not true. You’ve probably seen headlines like this one from HubSpot. Of course, HubSpot
What was the challenge? Our client is one of the top online fashion shopping stores for women’s clothes and apparel based out of the U.S. Theyhad been facing a consistent decrease in website traffic and revenue for the last 6 months It was
What was the challenge? Our client is U.S. based Dentist aggregator. With the huge spike in the smartphone and Internet penetration, online healthcare has grown by leaps and bounds in the last few years. This has triggered a huge competition in
Google Remarketing is a way to connect with people who previously interacted with your website. It allows you to strategically position your ads in front of these audiences as they browse Google Network or Search Partner websites, thus helping you
How a US online Liquor Retailer increased Revenue using Google Adwords by 200 percent in just 6 months
The following case study is about one of our clients, who is one of the best liquor and wine providers in the greater Los Angeles area. The client has been in the alcohol business for over 10 years and deals
Our Client is a seller of the best range of skincare products also provides expert and professional skincare advice to its customers. They offer advanced skincare solutions, as well as professional help and advice to customers to ensure the safe and
With the changing lifestyles and the adaptability to social drinking, almost 65% of Americans drink alcoholic beverages such as beer, wine and distilled spirits. Alcohol sales at retail locations in United States, reached an all time high of $25.2 billion in 2016, after continuously trending upwards for the past seven years. Rising by 2.4%, the spirit industry alone has ended up claiming 39.9% of the total alcohol market share, while the breweries - beer and wine, claimed 47% and 17.1% respectively.