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With the changing lifestyles and the adaptability to social drinking, almost 65% of Americans drink alcoholic beverages such as beer, wine and distilled spirits. Alcohol sales at retail locations in United States, reached an all time high of $25.2 billion in 2016, after continuously trending upwards for the past seven years. Rising by 2.4%, the spirit industry alone has ended up claiming 39.9% of the total alcohol market share, while the breweries - beer and wine, claimed 47% and 17.1% respectively.

Our Client manufactures and sells the world’s smartest gear for vehicle-based adventures. Their roof racks, water tanks, tents, awnings, drawer systems, and camping accessories are enjoyed, used and abused around the world by casual campers, the U.N., overlanders, NGOs, outdoor

Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.