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Digital Marketing

More than 60% of nonprofit organizations don’t use any type of Analytics tracking to better understand their visitors. Many believe that tools like Google Analytics are useful only for businesses that sell stuff. Of course, this could not be further from the truth. The truth is Google Analytics can be extremely beneficial for nonprofit organizations. Here’s why.

Shoes.com, Canada based online shoe retailer has closed its operations and filed for bankruptcy. I, being a huge fan of vertical ecommerce marketplaces and have always stood up for companies like shoes.com. Its sudden shutdown got me into thinking what possibly went wrong and probable lessons to learn for niche marketplaces and associated brands.