From Good to Great: How EbizON Took a Smart Gear Manufacturer’s Website to the Next Level with Magento 2 Upgrade

Industry

Automotive

Services

Magento upgrade

Technology

Magento

Client Introduction

Our client is a leading manufacturer and seller of smart gear for vehicle-based adventures. Their products include roof racks, water tanks, tents, awnings, drawer systems, and camping accessories, which are loved by casual campers, outdoor enthusiasts, NGOs, extreme athletes, and the United Nations.

With market presence in eight countries, including the US, UK, Germany, France, Australia, South Africa, and Eastern Europe, the company strives to maintain an up-to-date website with the latest technology while continuously growing online sales.

Introduction

The client wanted to upgrade their outdated Magento 1 platform to Magento 2 for improved performance, scalability, and security. They also wanted to enhance their website design to make it more modern, user-friendly, and mobile-responsive.

Challenge

The major challenge was to perform the Magento upgrade without disrupting the existing website functionalities and data. The client also wanted to integrate their ERP system with the upgraded Magento platform to streamline their inventory management and order processing.

Another challenge was to improve the website performance, including page loading speed and checkout process, to reduce bounce rates and cart abandonment.

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What We Did?

EbizON worked closely with the client to plan and execute the Magento upgrade process. We conducted a thorough analysis of the website code, extensions, and customizations to ensure compatibility with Magento 2.

We also implemented a new website design that aligned with the client’s brand identity and enhanced user experience. To address the performance issues, we optimized the website code, implemented caching and CDNs, and streamlined the checkout process.

Additionally, we integrated the client’s ERP system with the Magento platform to automate inventory and order management.

Outcome

The Magento upgrade and website redesign resulted in a faster, more secure, and mobile-responsive website that improved the user experience and increased online sales.

The integration of the ERP system with Magento reduced the manual workload and improved the accuracy of inventory and order management.

The new website design received positive feedback from the client’s customers, and the improved performance metrics contributed to a significant reduction in bounce rates and cart abandonment.

Overall, the collaboration with EbizON helped the client achieve their objective of maintaining an up-to-date website and achieving consistent growth in online sales.