People nowadays are pressed for time. Consumed by their busy schedules, many of them struggle to remember the most important tasks - let alone grocery shopping. More than often, people visiting the grocery stores forget to bring their lists or discount coupons. As a result, they either end up buying and paying more than intended, or totally forget the important items - much to their annoyance! Apart from that, carrying the grocery bags back home is cumbersome too.
Described as one of the best ways to communicate via mobile apps, push notifications with a short history is rapidly gaining momentum. The message delivery in real-time and higher response rates are some of the obvious advantages that push notifications have over other communication channels, that has led it to trend upwards in terms of marketing ROI.