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The digital age has made smartphones, the unanimous choice for internet browsing, primarily for its on-the-go accessibility and ease-of-use. Where the websites lacked, apps were created to provide richer experiences to the users. And ever since then, the need to satisfy the dynamic user expectations online, continued to grow. Progressive Website App or PWA was initially proposed by Google in 2015, with an idea to provide a native like experience to the users visiting a website.

More than 60% of nonprofit organizations don’t use any type of Analytics tracking to better understand their visitors. Many believe that tools like Google Analytics are useful only for businesses that sell stuff. Of course, this could not be further from the truth. The truth is Google Analytics can be extremely beneficial for nonprofit organizations. Here’s why.