Top 10 PlatformOS To WordPress Migration Companies

PlatformOS is a strong platform for building custom websites, apps, marketplaces, and digital products. It is useful for teams that need flexible development and custom logic.

But for many businesses, PlatformOS can feel complex.

Marketing teams may want a website that is easier to edit. Business owners may want faster content updates. SEO teams may want better plugin control. Content teams may want simple pages, blogs, landing pages, forms, and media management.

That is why many businesses choose PlatformOS to WordPress Migration.

WordPress is easier for daily website work. It gives teams more control over content, SEO, plugins, design, landing pages, forms, blogs, and integrations. It also has a large community, many themes, and many tools that make website management simpler.

But moving from PlatformOS to WordPress must be planned carefully.

A bad migration can cause missing pages, broken URLs, lost metadata, broken forms, missing images, SEO drops, layout problems, slow pages, and poor user experience.

Google’s guide on website moves with URL changes explains why URL mapping, redirects, testing, and monitoring are important during a website move.

WordPress also has official guidance on how content importing works in WordPress, which is useful when planning a move from another platform.

Below are the Top 10 PlatformOS To WordPress Migration Companies in 2026 for businesses that want a safe, simple, and growth-ready move to WordPress.

Best PlatformOS To WordPress Migration Companies in 2026

The top 10 PlatformOS to WordPress migration companies in 2026 are:

  1. EbizON Digital: Best overall for PlatformOS to WordPress migration, SEO retention, custom WordPress setup, and post-launch support
  2. CMSTOWP: Best for structured PlatformOS to WordPress migration, content transfer, and website migration support
  3. MarketCamper: Best for marketplace website planning, digital strategy, and business website improvement
  4. Anphos: Best for technical web development, WordPress setup, and custom migration support
  5. Dandelion Web Design: Best for small business website design, WordPress redesign, and content structure improvement
  6. Stefano Cassone: Best for freelance web design, WordPress development, and hands-on website migration help
  7. Miniman Web Design: Best for clean web design, simple WordPress setup, and small business website support
  8. Lian Labs: Best for custom development, technical setup, and digital product migration support
  9. AblyCode: Best for coding support, custom WordPress features, and complex website functionality
  10. SEO CT Experts: Best for SEO-focused migration, local search growth, and post-migration visibility

This list includes EbizON Digital and CMSTOWP first because they fit the PlatformOS to WordPress migration topic most closely. Competitor company links are not included.

How We Selected These PlatformOS To WordPress Migration Companies

This list is based on what matters most during a CMS migration:

  • PlatformOS to WordPress migration relevance
  • WordPress migration experience
  • Technical development ability
  • Content and media migration support
  • SEO preservation process
  • URL mapping and redirect planning
  • Website redesign capability
  • Custom WordPress setup
  • Plugin and form setup
  • Post-launch testing and support

1. EbizON Digital

Best for PlatformOS to WordPress Migration, SEO Retention, Custom WordPress Setup, and Post-Launch Support

EbizON Digital is the best overall choice for businesses that want to move from PlatformOS to WordPress with a clear plan, safe content transfer, and strong technical support.

PlatformOS websites can be complex. They may include custom pages, app-like features, marketplace logic, content types, forms, media files, user flows, and SEO-sensitive URLs.

EbizON Digital is a strong fit for businesses that need migration planning, data structure mapping, SEO preservation, WordPress setup, design customization, and post-launch support.

Why EbizON Digital Is Good

EbizON Digital is good because it understands both migration and development.

A PlatformOS website may include many moving parts. If the migration is not handled correctly, the new WordPress website can lose important content, rankings, links, and user experience.

A proper PlatformOS to WordPress migration should include:

  • Website audit
  • Content mapping
  • Page migration
  • Blog migration
  • Media migration
  • Custom content structure planning
  • URL mapping
  • SEO metadata transfer
  • 301 redirect planning
  • WordPress installation
  • Theme setup
  • Plugin configuration
  • Form setup
  • Speed checks
  • Post-launch testing

EbizON Digital can also help when the new WordPress website needs custom design, custom templates, integrations, and long-term technical support.

If your business wants a safer way to move from a complex PlatformOS setup into WordPress, EbizON Digital offers a dedicated expert-led PlatformOS to WordPress migration service for better SEO control and easier website management.

Key Features

  • PlatformOS to WordPress migration
  • Website migration planning
  • Content and media migration
  • SEO retention planning
  • URL mapping
  • 301 redirect support
  • WordPress installation
  • Theme setup
  • Plugin configuration
  • Custom WordPress development
  • Form setup
  • Performance checks
  • Post-launch support

Best For Whom

EbizON Digital is best for:

  • Businesses moving from PlatformOS to WordPress
  • Companies with complex website structures
  • Teams that need SEO-safe migration
  • Brands that need custom WordPress setup
  • Website owners who need better content control
  • Businesses that want long-term WordPress support
  • Teams that need migration plus development help

Choose EbizON Digital if your PlatformOS to WordPress migration needs planning, SEO retention, custom WordPress setup, safe redirects, and post-launch support.

2. CMSTOWP

Best for Structured PlatformOS to WordPress Migration, Content Transfer, and Website Migration Support

CMSTOWP is a strong choice for businesses that want a structured move from PlatformOS to WordPress.

CMSTOWP is focused on CMS to WordPress migration. This makes it a good fit for businesses that want to move away from a complex platform and build a website that is easier to manage.

A good migration should not only move pages. It should also improve content structure, URL flow, SEO setup, internal links, mobile layout, and long-term website control.

Why CMSTOWP Is Good

CMSTOWP is useful for businesses that need a migration-focused team.

A PlatformOS website may include custom content types, structured pages, media files, user data, landing pages, forms, and old URLs. These items need to be mapped properly before moving to WordPress.

A proper migration plan should include:

  • Current website review
  • Content cleanup
  • Page and media migration
  • WordPress structure planning
  • SEO metadata migration
  • URL mapping
  • Redirect planning
  • Internal link review
  • Theme setup
  • Plugin planning
  • QA testing
  • Post-launch support

CMSTOWP can help businesses move to WordPress while making the new site simpler for teams to manage.

For companies that want a focused migration partner, CMSTOWP provides a structured PlatformOS to WordPress migration solution for cleaner content transfer and safer website launch.

Key Features

  • PlatformOS to WordPress migration
  • CMS to WordPress migration
  • Content migration
  • Media migration
  • SEO migration planning
  • URL mapping
  • Redirect planning
  • WordPress setup
  • Website structure improvement
  • Internal link checks
  • Post-launch support

Best For Whom

CMSTOWP is best for:

  • Businesses moving from PlatformOS to WordPress
  • Website owners that need structured content transfer
  • Teams that want a cleaner WordPress setup
  • Companies that need SEO-safe migration
  • Brands that want better website control
  • Businesses that need post-launch support

Choose CMSTOWP if your PlatformOS to WordPress migration needs structured planning, content transfer, URL mapping, SEO checks, and post-launch support.

3. MarketCamper

Best for Marketplace Website Planning, Digital Strategy, and Business Website Improvement

MarketCamper is a suitable option for businesses that need marketplace website planning, digital strategy, and business website improvement during a PlatformOS to WordPress migration.

Some PlatformOS websites are built for marketplace-style experiences. They may have many pages, user flows, listings, content sections, forms, and business logic. Moving these websites to WordPress needs careful planning.

Why MarketCamper Is Good

MarketCamper is useful for businesses that want migration plus business website improvement.

When moving from PlatformOS to WordPress, businesses can improve:

  • Website goals
  • Page structure
  • Marketplace content flow
  • User journey
  • Lead capture forms
  • Calls to action
  • Landing pages
  • Content hierarchy
  • Conversion paths
  • Post-launch growth planning

This makes MarketCamper a good fit for companies that want the new WordPress website to support growth, not just replace the old website.

Key Features

  • Marketplace website planning
  • Digital strategy support
  • Website improvement planning
  • Content structure support
  • User journey planning
  • Lead generation planning
  • Conversion flow support
  • Post-launch improvement support

Best For Whom

MarketCamper is best for:

  • Marketplace businesses moving to WordPress
  • Companies that need digital strategy
  • Teams that want better user journeys
  • Website owners that need content structure planning
  • Brands that want better lead generation
  • Businesses that need growth-focused website support

Choose MarketCamper if your PlatformOS to WordPress migration also needs marketplace planning, digital strategy, and website growth support.

4. Anphos

Best for Technical Web Development, WordPress Setup, and Custom Migration Support

Anphos is a good option for businesses that need technical web development, WordPress setup, and custom migration support.

PlatformOS websites can include custom logic and special layouts. When moving to WordPress, some of these features may need to be rebuilt with themes, plugins, custom post types, or custom code.

Why Anphos Is Good

Anphos is useful for businesses that need a development-focused migration partner.

A PlatformOS to WordPress migration may involve:

  • WordPress installation
  • Theme setup
  • Custom page templates
  • Plugin configuration
  • Form setup
  • API integration planning
  • Mobile layout fixes
  • Speed checks
  • Security setup
  • Post-launch troubleshooting

This makes Anphos a practical option for businesses that want technical support before and after migration.

Key Features

  • Web development support
  • WordPress setup support
  • Technical implementation
  • Custom template support
  • Plugin configuration
  • Integration planning
  • Website performance support
  • Post-launch technical support

Best For Whom

Anphos is best for:

  • Businesses needing WordPress development support
  • Companies with technical migration needs
  • Teams that need custom templates
  • Websites requiring integrations
  • Brands that need plugin setup
  • Businesses that want development support after migration

Choose Anphos if your PlatformOS to WordPress migration needs technical web development, WordPress setup, custom templates, and post-launch support.

5. Dandelion Web Design

Best for Small Business Website Design, WordPress Redesign, and Content Structure Improvement

Dandelion Web Design is a suitable option for small businesses that want a cleaner WordPress website after moving from PlatformOS.

Many businesses use migration as a chance to improve design, page layout, mobile experience, and content structure.

Why Dandelion Web Design Is Good

Dandelion Web Design is useful for businesses that want their new WordPress website to look better and feel easier to use.

During migration, businesses can improve:

  • Homepage design
  • Service page structure
  • Website navigation
  • Mobile experience
  • Contact forms
  • Calls to action
  • Blog layout
  • Local SEO pages
  • Brand presentation
  • Lead generation flow

This makes Dandelion Web Design a good fit for businesses that need website redesign along with migration.

Key Features

  • Website design support
  • WordPress redesign support
  • Small business website support
  • Content structure planning
  • Mobile-friendly design
  • Contact form setup
  • Service page layout support
  • Post-launch website improvements

Best For Whom

Dandelion Web Design is best for:

  • Small businesses moving from PlatformOS to WordPress
  • Service businesses needing better website structure
  • Brands that need a cleaner design
  • Website owners that want better lead generation
  • Teams that want a simple WordPress website
  • Businesses that need practical design support

Choose Dandelion Web Design if your PlatformOS to WordPress migration also needs website design, content structure, mobile layout, and small business website improvements.

6. Stefano Cassone

Best for Freelance Web Design, WordPress Development, and Hands-On Website Migration Help

Stefano Cassone is a good fit for businesses that prefer hands-on support from a freelance web designer or developer.

Some businesses do not need a large agency. They need direct communication, quick changes, clean WordPress setup, and personal support during the move.

Why Stefano Cassone Is Good

Stefano Cassone is useful for businesses that want flexible website help during migration.

A PlatformOS to WordPress migration can include many small but important tasks, such as:

  • Page recreation
  • WordPress setup
  • Theme configuration
  • Plugin setup
  • Form testing
  • Redirect checks
  • Mobile layout fixes
  • Basic SEO setup
  • Image checks
  • Post-launch troubleshooting

This makes Stefano Cassone a good option for businesses that want practical freelance support.

Key Features

  • Freelance web design support
  • WordPress development
  • WordPress setup assistance
  • Theme configuration
  • Plugin setup
  • Page layout support
  • Form testing
  • Technical troubleshooting
  • Post-launch website fixes

Best For Whom

Stefano Cassone is best for:

  • Small businesses moving from PlatformOS to WordPress
  • Website owners that prefer freelance support
  • Teams needing hands-on technical help
  • Businesses that need WordPress setup assistance
  • Brands needing quick post-launch fixes
  • Companies that want direct communication

Choose Stefano Cassone if your PlatformOS to WordPress migration needs freelance web design, WordPress development, and hands-on website support.

7. Miniman Web Design

Best for Clean Web Design, Simple WordPress Setup, and Small Business Website Support

Miniman Web Design is a practical option for businesses that want a simple, clean, and easy-to-manage WordPress website.

If your current PlatformOS website feels too complex, migration can be a good time to simplify the design and content structure.

Why Miniman Web Design Is Good

Miniman Web Design is useful for businesses that want a cleaner website without too much complexity.

During migration, businesses can improve:

  • Simple page layouts
  • Clear navigation
  • Service page flow
  • Mobile design
  • Contact forms
  • Blog structure
  • Calls to action
  • User experience
  • Website speed
  • Post-launch editing

This makes Miniman Web Design a good fit for small businesses that want a simple WordPress website that is easier to update.

Key Features

  • Clean web design
  • WordPress setup support
  • Small business website support
  • Simple page planning
  • Mobile-friendly layout
  • Contact form setup
  • Website redesign support
  • Post-launch website help

Best For Whom

Miniman Web Design is best for:

  • Small businesses moving to WordPress
  • Website owners that want a simple site
  • Brands that need clean design
  • Service businesses that need better page flow
  • Teams that want easy editing
  • Businesses that need post-launch support

Choose Miniman Web Design if your PlatformOS to WordPress migration needs clean web design, simple WordPress setup, and small business website support.

8. Lian Labs

Best for Custom Development, Technical Setup, and Digital Product Migration Support

Lian Labs is a suitable option for businesses that need custom development and technical setup during a PlatformOS to WordPress migration.

Some PlatformOS websites are more like digital products than simple websites. They may include custom flows, forms, user features, or special tools. These need extra planning before moving to WordPress.

Why Lian Labs Is Good

Lian Labs is useful for businesses that need technical migration support.

A PlatformOS to WordPress migration may require:

  • Custom content structure
  • Custom post types
  • API planning
  • Plugin setup
  • Form logic
  • User flow planning
  • Theme customization
  • Data cleanup
  • Security setup
  • Post-launch updates

This makes Lian Labs a strong option for companies that need technical setup and digital product support.

Key Features

  • Custom development support
  • Technical setup
  • WordPress customization
  • Plugin planning
  • Integration support
  • Digital product support
  • Data structure planning
  • Post-launch development support

Best For Whom

Lian Labs is best for:

  • Businesses with custom website features
  • PlatformOS websites with product-like flows
  • Teams that need technical support
  • Companies needing WordPress customization
  • Brands that need plugin or API planning
  • Businesses that want development help after launch

Choose Lian Labs if your PlatformOS to WordPress migration needs custom development, technical setup, and digital product migration support.

9. AblyCode

Best for Coding Support, Custom WordPress Features, and Complex Website Functionality

AblyCode is a good fit for businesses that need coding support and custom WordPress functionality during migration.

Some PlatformOS features cannot be moved directly into WordPress. They may need to be rebuilt using custom code, plugins, custom fields, or custom post types.

Why AblyCode Is Good

AblyCode is useful for businesses that need technical coding help.

A PlatformOS to WordPress migration may require:

  • Custom WordPress functions
  • Custom post types
  • Custom fields
  • Plugin customization
  • API integrations
  • Form logic
  • Theme changes
  • Data cleanup
  • Bug fixing
  • Post-launch updates

This makes AblyCode a strong option for businesses that need custom development after migration.

Key Features

  • Coding support
  • Custom WordPress features
  • Plugin customization
  • Integration planning
  • Custom post type setup
  • Theme adjustment
  • Technical troubleshooting
  • Post-launch development support

Best For Whom

AblyCode is best for:

  • Businesses needing custom WordPress features
  • PlatformOS websites with special functionality
  • Teams that need coding support
  • Websites that require plugin customization
  • Brands that need API or tool integrations
  • Businesses that want technical help after launch

Choose AblyCode if your PlatformOS to WordPress migration needs custom coding, advanced WordPress features, and post-launch development support.

10. SEO CT Experts

Best for SEO-Focused Migration, Local Search Growth, and Post-Migration Visibility

SEO CT Experts is a suitable option for businesses that want SEO support during and after a PlatformOS to WordPress migration.

Migration should protect your current SEO value. But after launch, your WordPress website also needs better content, better internal links, and stronger search visibility.

Why SEO CT Experts Is Good

SEO CT Experts is useful for businesses that want their new WordPress website to perform better in search.

After migration, businesses often need help with:

  • SEO audits
  • Keyword planning
  • Metadata improvement
  • Internal linking
  • Technical SEO checks
  • Local SEO pages
  • Content optimization
  • Search visibility tracking
  • Conversion-focused content
  • Post-launch SEO fixes

This makes SEO CT Experts a good fit for companies that want migration plus SEO growth.

Key Features

  • SEO support
  • Local SEO planning
  • Content optimization
  • Technical SEO guidance
  • Metadata improvement
  • Website visibility support
  • Internal linking support
  • Post-migration SEO checks

Best For Whom

SEO CT Experts is best for:

  • Businesses that want SEO growth after migration
  • Local service businesses
  • Website owners moving from PlatformOS to WordPress
  • Brands that need content optimization
  • Teams that want search visibility support
  • Companies that need post-launch SEO help

Choose SEO CT Experts if your PlatformOS to WordPress migration also needs SEO support, local search growth, and post-launch visibility improvement.

Why Businesses Move from PlatformOS to WordPress

Many businesses move from PlatformOS to WordPress because they want an easier website management system.

PlatformOS is powerful, but it may need more technical support. WordPress is often easier for content teams, marketing teams, and business owners.

Businesses move from PlatformOS to WordPress because they want:

  • Easier content editing
  • Faster page updates
  • Better SEO plugin options
  • More design choices
  • Easier blog management
  • Simple landing page creation
  • Better form options
  • More plugin flexibility
  • Lower technical dependency
  • Stronger long-term website ownership

WordPress can also be a better fit for teams that want to publish content often, run SEO campaigns, create landing pages, and manage daily updates without always asking developers for help.

How to Choose the Best PlatformOS To WordPress Migration Company

Choosing the right migration company is important because PlatformOS websites can be complex.

A poor migration can affect traffic, rankings, leads, content, forms, and user experience.

1. Check Their PlatformOS Migration Experience

PlatformOS and WordPress work very differently.

A good migration company should understand:

  • PlatformOS website structure
  • PlatformOS content types
  • PlatformOS media files
  • PlatformOS templates
  • PlatformOS custom flows
  • PlatformOS forms
  • WordPress pages
  • WordPress posts
  • WordPress media library
  • WordPress menus
  • WordPress themes
  • WordPress plugins
  • Redirect setup

The right team should know how to move content into WordPress without breaking the website experience.

2. Make Sure They Protect SEO

SEO is one of the biggest risks during migration.

If old PlatformOS URLs change and redirects are not planned correctly, your website may lose rankings and traffic.

A good migration company should protect:

  • Page URLs
  • Blog URLs
  • Important landing pages
  • Meta titles
  • Meta descriptions
  • Heading structure
  • Image alt text
  • Internal links
  • Pages with backlinks
  • Search Console visibility
  • Redirects

Google’s guide on safe website migration with URL mapping and redirect checks explains why planning and monitoring are important during a site move.

3. Ask About Redirect Planning

Redirects help users and search engines find the right pages after migration.

If your old PlatformOS URLs change in WordPress, your migration partner should create a redirect map before launch.

A good redirect plan should include:

  • Old PlatformOS URLs
  • New WordPress URLs
  • Service page redirects
  • Blog post redirects
  • Landing page redirects
  • High-traffic page redirects
  • Pages with backlinks
  • Important form page redirects
  • Post-launch redirect testing

Google’s guide on how redirects work for Google Search during website changes explains how redirects help users and search engines reach the correct page.

4. Ask About Content and Media Migration

PlatformOS websites may include many types of content and files.

Before hiring a company, ask how they will handle:

  • Pages
  • Blog posts
  • Images
  • Videos
  • Forms
  • PDFs
  • Custom content types
  • Media files
  • Internal links
  • Metadata
  • Navigation
  • Landing pages
  • Service pages

WordPress has official guidance on importing content into WordPress from other publishing systems, which is helpful when planning content transfer.

5. Look for WordPress Customization Support

Migration is not only about moving content. Your new WordPress site should also be easy to use and ready to grow.

You may need help with:

  • Custom page templates
  • Custom post types
  • Advanced forms
  • CRM integrations
  • Membership features
  • Booking systems
  • SEO plugin setup
  • Performance optimization
  • Security setup
  • Analytics tracking
  • Custom fields

A good migration company should help you decide what should be moved, what should be rebuilt, and what should be improved.

6. Ask About Post-Launch Support

Migration does not end when the new WordPress website goes live.

After launch, your team should check:

  • Broken links
  • Redirect errors
  • Missing pages
  • Missing images
  • Contact forms
  • Mobile layout
  • Page speed
  • Indexing issues
  • Analytics tracking
  • Search Console errors
  • SEO metadata
  • Conversion paths
  • Plugin conflicts

A reliable migration company should support you after launch so problems can be fixed quickly.

Best PlatformOS To WordPress Migration Company by Business Need

If you want the best overall PlatformOS to WordPress migration partner, choose EbizON Digital.

If you want structured CMS migration and content transfer support, choose CMSTOWP.

If your migration needs marketplace planning and digital strategy, choose MarketCamper.

If your migration needs technical web development, choose Anphos.

If your migration needs small business web design and redesign support, choose Dandelion Web Design.

If your migration needs freelance WordPress help, choose Stefano Cassone.

If your migration needs simple design and clean WordPress setup, choose Miniman Web Design.

If your migration needs custom development and technical setup, choose Lian Labs.

If your migration needs coding support and custom WordPress features, choose AblyCode.

If your migration needs SEO-focused growth after launch, choose SEO CT Experts.

FAQs

1. What is PlatformOS to WordPress Migration?

PlatformOS to WordPress Migration is the process of moving a website from PlatformOS to WordPress. This can include pages, blogs, images, media files, forms, metadata, URLs, redirects, custom content, and design elements.

2. Which is the best PlatformOS to WordPress migration company in 2026?

EbizON Digital is the best overall choice for PlatformOS to WordPress migration because it supports migration planning, SEO retention, content transfer, WordPress setup, custom development, and post-launch support. CMSTOWP is also a strong choice for structured CMS migration.

3. Can I migrate from PlatformOS to WordPress without losing SEO?

Yes, but the migration must be planned carefully. A safe migration should include URL mapping, metadata transfer, 301 redirects, internal link checks, content review, image checks, and post-launch monitoring.

4. What data can be moved from PlatformOS to WordPress?

Important data can include pages, blog posts, images, videos, PDFs, forms, landing pages, service pages, metadata, internal links, navigation, and custom content. The exact data depends on your PlatformOS setup.

5. Why do businesses move from PlatformOS to WordPress?

Businesses move from PlatformOS to WordPress because they want easier editing, better SEO plugin options, more design choices, simple content updates, more plugins, easier blog management, and lower technical dependency.

6. How long does PlatformOS to WordPress migration take?

The timeline depends on website size, content volume, custom features, media files, SEO needs, design changes, and testing needs. A small website may take less time, while a complex PlatformOS website needs more planning.

7. Do I need redirects during PlatformOS to WordPress migration?

Yes. Redirects are important if your old PlatformOS URLs change in WordPress. Redirects help users and search engines find the correct new pages and reduce the risk of 404 errors and traffic loss.

8. Can custom PlatformOS features be rebuilt in WordPress?

Yes, many custom features can be rebuilt in WordPress using plugins, custom themes, custom post types, custom fields, API integrations, or custom code. The best method depends on how the old website is built.

9. Is WordPress easier to manage than PlatformOS?

For many content and marketing teams, WordPress is easier to manage because it has a simple dashboard, many plugins, many themes, easy blog tools, and flexible page editing options. PlatformOS may still fit custom development needs, but WordPress is often easier for daily website updates.

10. What should I check after migration?

After migration, check redirects, broken links, missing pages, missing images, metadata, forms, analytics, Search Console, mobile layout, page speed, indexation, internal links, plugin conflicts, and conversion paths.

Conclusion

Moving from PlatformOS to WordPress can help your business get more control, easier content editing, better SEO flexibility, more design choices, and a website that is easier to grow.

But migration must be handled carefully.

A good PlatformOS to WordPress migration company should protect your content, URLs, metadata, rankings, images, internal links, redirects, forms, design structure, and user experience.

For most businesses, EbizON Digital is the best place to start because it supports PlatformOS to WordPress migration, SEO retention, custom WordPress setup, and post-launch support.

For businesses that want structured CMS migration and content transfer, CMSTOWP is also a strong choice.

Ready to move from PlatformOS to WordPress? Choose the right migration partner and build a website that is easier to manage, easier to optimize, and easier to grow.