Top 9 Sitecore to WordPress Migration Companies in 2026 for a Smooth, SEO-Safe Enterprise CMS Move

Sitecore is a powerful enterprise digital experience platform used by large companies, content teams, and marketing teams that need personalization, multilingual content, advanced workflows, and complex website structures.

But for many businesses, Sitecore can also become expensive, complex, and difficult to manage without technical support. Marketing teams often want faster publishing, easier page editing, better plugin flexibility, lower development dependency, and stronger control over SEO.

That is why many businesses choose Sitecore to WordPress Migration.

WordPress gives companies more control over content, design, SEO, landing pages, plugins, integrations, and long-term website growth. It is also easier for non-technical teams to manage day-to-day content updates.

But moving from Sitecore to WordPress must be handled carefully.

A poor migration can cause broken URLs, missing content, lost metadata, damaged rankings, broken forms, missing media files, redirect errors, tracking issues, and downtime. Google’s official guide on site moves with URL changes explains why URL mapping, redirects, testing, and monitoring are important during a website migration.

That is why choosing the right Sitecore to WordPress migration company matters.

Below are the Top 9 Sitecore to WordPress Migration Companies in 2026 for businesses that want a smooth, SEO-safe, and growth-ready move from Sitecore to WordPress.

Best Sitecore to WordPress Migration Companies in 2026

The top 9 Sitecore to WordPress migration companies in 2026 are:

  1. EbizON Digital: Best overall for Sitecore to WordPress migration, enterprise website migration, and custom WordPress development
  2. CMSTOWP: Best for structured Sitecore to WordPress migration, content transfer, SEO retention, and post-launch support
  3. K Media: Best for digital marketing, website improvement, and growth-focused website planning
  4. Rogue Marketing: Best for brand strategy, marketing websites, and post-migration digital growth
  5. Flinch Design: Best for creative web design, visual presentation, and user experience improvements
  6. Vision Creation: Best for website design, content structure, and business website improvement
  7. Caveo Media: Best for technical web support, digital media, and structured website planning
  8. COM4: Best for web development, digital strategy, and business website support
  9. Local101: Best for local business websites, SEO support, and post-migration visibility

This list includes EbizON Digital and CMSTOWP first because they fit the Sitecore migration topic most closely. Competitor company links are not included.

How We Selected These Sitecore to WordPress Migration Companies

This list is based on what matters most during an enterprise CMS migration:

  • Sitecore to WordPress migration relevance
  • WordPress migration experience
  • Enterprise CMS understanding
  • SEO preservation process
  • URL mapping and redirect planning
  • Structured content transfer
  • Media and asset migration support
  • Website redesign capability
  • WordPress development support
  • Post-launch technical support
  • Fit for enterprise websites, service companies, content-heavy websites, and marketing teams

1. EbizON Digital

Best for Sitecore to WordPress Migration, Enterprise Website Migration, and Custom WordPress Development

EbizON Digital is the best overall choice for businesses that want to move from Sitecore to WordPress with a secure, structured, and enterprise-ready migration process.

EbizON Digital offers a dedicated Sitecore to WordPress migration service for businesses that want better flexibility, easier website management, stronger SEO control, and more freedom to grow on WordPress.

For companies moving away from a complex enterprise CMS, EbizON Digital can support content migration, website restructuring, custom WordPress development, performance improvements, plugin setup, integrations, and post-launch support.

Why EbizON Digital Is Good

EbizON Digital is good because it understands both migration and development.

A Sitecore website may include structured content, reusable components, custom templates, digital assets, multilingual pages, forms, marketing pages, resource centers, integrations, and complex user journeys. These items need to be mapped carefully before they are rebuilt inside WordPress.

A proper Sitecore to WordPress migration should include:

  • Content audit
  • Content mapping
  • Page migration
  • Blog migration
  • Media and asset transfer
  • Custom template recreation
  • SEO metadata transfer
  • URL mapping
  • 301 redirect planning
  • WordPress theme setup
  • Plugin configuration
  • Form recreation
  • Performance checks
  • Post-launch testing

EbizON Digital is also a strong fit when the new WordPress website needs custom development after migration. Businesses can use EbizON’s WordPress migration services for broader migration support and WordPress development services for custom features, integrations, theme development, and long-term technical support.

Key Features

  • Sitecore to WordPress migration
  • WordPress migration services
  • Enterprise CMS migration support
  • Content migration
  • Digital asset migration
  • Custom WordPress development
  • WordPress theme development
  • Plugin setup
  • Integration support
  • SEO-safe migration planning
  • URL mapping
  • 301 redirect planning
  • Performance optimization
  • Post-migration support

Best For Whom

EbizON Digital is best for:

  • Businesses moving from Sitecore to WordPress
  • Enterprise websites with complex content structures
  • Companies that need custom WordPress development
  • Marketing teams that want easier content management
  • Brands that need SEO-safe website migration
  • Businesses that need website redesign during migration
  • Companies that want long-term WordPress support

2. CMSTOWP

Best for Structured Sitecore to WordPress Migration, Content Transfer, SEO Retention, and Post-Launch Support

CMSTOWP is a strong choice for businesses that want a focused Sitecore to WordPress migration partner.

CMSTOWP offers a dedicated Sitecore to WordPress migration service for companies that want to move from a complex Sitecore setup to a more flexible WordPress website.

This service is useful for businesses that want easier content editing, better content ownership, improved SEO control, and a simpler publishing experience for marketing teams.

Why CMSTOWP Is Good

CMSTOWP is good because it focuses specifically on CMS to WordPress migration.

A Sitecore website may contain pages, blogs, resource libraries, digital assets, multilingual content, custom fields, structured content, reusable modules, metadata, and internal links. These elements need to be migrated carefully so the new WordPress website works properly after launch.

A proper Sitecore to WordPress migration should include:

  • Sitecore content review
  • Page and post migration
  • Media file migration
  • SEO metadata migration
  • URL mapping
  • 301 redirect setup
  • Custom post type planning
  • WordPress theme setup
  • Plugin planning
  • Internal link checks
  • Mobile layout review
  • Post-launch QA

CMSTOWP can help businesses move from Sitecore to WordPress while improving site structure, content management, performance, and long-term website flexibility.

For businesses moving from other CMS platforms, CMSTOWP also offers WordPress migration services. For larger projects, CMSTOWP’s website migration services can support content migration, asset migration, SEO migration, redirects, responsive theme matching, and structured website transfer.

Key Features

  • Sitecore to WordPress migration
  • CMS to WordPress migration
  • WordPress migration services
  • Website migration support
  • Content migration
  • Media migration
  • SEO metadata migration
  • URL mapping
  • 301 redirect planning
  • WordPress theme setup
  • Plugin planning
  • Post-launch support

Best For Whom

CMSTOWP is best for:

  • Businesses moving from Sitecore to WordPress
  • Content-heavy websites that need structured migration
  • Website owners who want SEO-safe migration
  • Marketing teams that need easier publishing
  • Companies that want cleaner WordPress content management
  • Brands that need post-launch migration support
  • Businesses that want a migration-focused WordPress partner

Choose CMSTOWP if your Sitecore to WordPress migration needs structured planning, content transfer, SEO retention, redirects, and post-launch support through its Sitecore to WordPress migration service.

3. K Media

Best for Digital Marketing, Website Improvement, and Growth-Focused Website Planning

K Media is a suitable option for businesses that want digital marketing support, website improvement, and growth-focused planning during a Sitecore to WordPress migration.

Moving from Sitecore to WordPress is often a good time to review the website’s structure, content, SEO, messaging, and conversion journey.

Why K Media Is Good

K Media is useful for businesses that want migration to support broader digital growth.

A Sitecore to WordPress migration can help improve:

  • Website messaging
  • Service page structure
  • Landing pages
  • Calls to action
  • Blog organization
  • Local SEO pages
  • Lead capture forms
  • User journey
  • Conversion paths
  • Post-launch marketing

This makes K Media a good fit for businesses that want migration plus digital marketing and website growth support.

Key Features

  • Digital marketing support
  • Website planning
  • Content structure improvement
  • SEO-focused website support
  • Landing page planning
  • Lead generation support
  • User journey improvement
  • Post-launch growth support

Best For Whom

K Media is best for:

  • Businesses moving from Sitecore to WordPress
  • Service companies that need better website structure
  • Brands that want digital marketing support
  • Teams that need post-migration growth planning
  • Website owners that want better lead generation
  • Companies that want a more conversion-friendly WordPress website

Choose K Media if your Sitecore to WordPress migration also needs digital marketing, website planning, content structure improvement, and post-launch growth support.

4. Rogue Marketing

Best for Brand Strategy, Marketing Websites, and Post-Migration Digital Growth

Rogue Marketing is a good option for businesses that want brand strategy, marketing website improvement, and digital growth support during a Sitecore to WordPress migration.

A migration should not only move old content into a new CMS. It should help the business create a clearer, stronger, and more useful digital presence.

Why Rogue Marketing Is Good

Rogue Marketing is useful for businesses that want to improve messaging and positioning during migration.

When moving from Sitecore to WordPress, companies can improve:

  • Brand messaging
  • Homepage flow
  • Service page copy
  • Landing page structure
  • Calls to action
  • Lead generation paths
  • Content hierarchy
  • Trust signals
  • User experience
  • Campaign pages

This makes Rogue Marketing a strong fit for businesses that want migration to support stronger brand communication and marketing performance.

Key Features

  • Brand strategy support
  • Marketing website planning
  • Content structure support
  • Website messaging improvement
  • Landing page support
  • Lead generation planning
  • Digital growth support
  • Post-launch marketing support

Best For Whom

Rogue Marketing is best for:

  • Businesses moving from Sitecore to WordPress
  • Brands that need stronger messaging
  • Service businesses that want better lead generation
  • Companies planning a website refresh
  • Teams that need marketing strategy support
  • Businesses that want post-migration growth support

Choose Rogue Marketing if your Sitecore to WordPress migration needs brand strategy, marketing website improvement, and post-launch digital growth support.

5. Flinch Design

Best for Creative Web Design, Visual Presentation, and User Experience Improvements

Flinch Design is a suitable option for businesses that want creative web design, better visual presentation, and user experience improvements during a Sitecore to WordPress migration.

A move from Sitecore to WordPress is a good opportunity to improve how the website looks, feels, and guides users through important pages.

Why Flinch Design Is Good

Flinch Design is useful for businesses that want a more modern and user-friendly WordPress website after migration.

During migration, companies can improve:

  • Homepage design
  • Visual identity
  • Page layouts
  • Service page flow
  • Navigation
  • Mobile experience
  • Content readability
  • Calls to action
  • User experience
  • Brand consistency

This makes Flinch Design a good fit for businesses that want migration plus creative website design support.

Key Features

  • Creative web design support
  • Visual presentation improvement
  • User experience planning
  • WordPress design support
  • Mobile-friendly layout planning
  • Service page layout support
  • Website refresh support
  • Post-launch improvement support

Best For Whom

Flinch Design is best for:

  • Businesses moving from outdated Sitecore websites
  • Brands that want better visual presentation
  • Companies needing creative web design support
  • Service businesses that want stronger page layouts
  • Teams that want a modern WordPress website
  • Businesses that want migration plus design improvement

Choose Flinch Design if your Sitecore to WordPress migration should also improve design quality, visual presentation, user experience, and brand consistency.

6. Vision Creation

Best for Website Design, Content Structure, and Business Website Improvement

Vision Creation is a good option for businesses that need website design, content structure support, and practical website improvement during a Sitecore to WordPress migration.

For many businesses, Sitecore websites become harder to update over time. Moving to WordPress can make it easier to organize content, update pages, and create a better user journey.

Why Vision Creation Is Good

Vision Creation is useful for businesses that want a cleaner and better organized WordPress website after migration.

During migration, businesses can improve:

  • Website structure
  • Page layouts
  • Service page hierarchy
  • Contact paths
  • Blog organization
  • Landing pages
  • Calls to action
  • Mobile usability
  • Content clarity
  • User experience

This makes Vision Creation a suitable choice for businesses that want design and content structure support alongside migration.

Key Features

  • Website design support
  • Content structure planning
  • WordPress setup support
  • Service page improvement
  • Mobile-friendly planning
  • User experience support
  • Website refresh support
  • Post-launch improvement support

Best For Whom

Vision Creation is best for:

  • Businesses moving from Sitecore to WordPress
  • Small and mid-sized companies
  • Service businesses needing better page structure
  • Brands that want a cleaner website
  • Website owners that need design support
  • Teams that want practical post-launch improvements

Choose Vision Creation if your Sitecore to WordPress migration needs website design, content structure planning, and business website improvement.

7. Caveo Media

Best for Technical Web Support, Digital Media, and Structured Website Planning

Caveo Media is a suitable option for businesses that need technical web support, digital media planning, and structured website improvement during a Sitecore to WordPress migration.

Sitecore websites may include complex content sections, media assets, forms, custom templates, and integrations. These need to be reviewed carefully before being moved to WordPress.

Why Caveo Media Is Good

Caveo Media is useful for businesses that want a more organized migration and stronger digital presentation.

During a Sitecore to WordPress migration, businesses can improve:

  • Content organization
  • Media file structure
  • Website navigation
  • Page hierarchy
  • Service page layouts
  • Digital presentation
  • Mobile experience
  • Technical quality checks
  • User experience
  • Post-launch support

This makes Caveo Media a good fit for businesses that need web support and structured website planning.

Key Features

  • Technical web support
  • Digital media support
  • Website structure planning
  • Content organization
  • WordPress setup support
  • Media organization
  • Website improvement support
  • Post-launch technical support

Best For Whom

Caveo Media is best for:

  • Businesses with content-heavy Sitecore websites
  • Companies that need media organization support
  • Website owners moving to WordPress for easier management
  • Service businesses with many pages
  • Teams that need structured migration support
  • Businesses that want technical support after migration

Choose Caveo Media if your Sitecore to WordPress migration needs technical support, digital media organization, and structured website planning.

8. COM4

Best for Web Development, Digital Strategy, and Business Website Support

COM4 is a practical option for businesses that need web development, digital strategy, and business website support during a Sitecore to WordPress migration.

Some migrations need more than a content transfer. They may require custom page templates, plugin setup, performance checks, form recreation, tracking setup, and post-launch troubleshooting.

Why COM4 Is Good

COM4 is useful for businesses that want development-focused support during and after migration.

A Sitecore to WordPress migration may involve:

  • WordPress setup
  • Custom page templates
  • Plugin configuration
  • Form setup
  • Tracking setup
  • Website performance checks
  • Security setup
  • Technical troubleshooting
  • Content cleanup
  • Post-launch support

This makes COM4 a suitable choice for companies that want technical implementation and website support.

Key Features

  • Web development support
  • Digital strategy support
  • WordPress setup assistance
  • Technical implementation
  • Custom template support
  • Plugin configuration
  • Website performance support
  • Post-launch technical support

Best For Whom

COM4 is best for:

  • Businesses needing WordPress development support
  • Companies with technical migration needs
  • Teams that need custom templates
  • Websites requiring plugin setup
  • Brands that need tracking setup
  • Businesses that want development support after migration

Choose COM4 if your Sitecore to WordPress migration needs web development, digital strategy, WordPress setup, and post-launch technical support.

9. Local101

Best for Local Business Websites, SEO Support, and Post-Migration Visibility

Local101 is a good fit for businesses that need local SEO support, business website improvement, and post-migration visibility after moving from Sitecore to WordPress.

For local businesses, migration should protect existing search value while improving how service pages, location pages, reviews, contact forms, and conversion paths are structured.

Why Local101 Is Good

Local101 is useful for businesses that want the new WordPress website to perform better in local search.

After a Sitecore to WordPress migration, businesses often need help with:

  • Local SEO pages
  • Metadata improvement
  • Service page optimization
  • Internal linking
  • Contact form setup
  • Location page structure
  • Content improvement
  • Conversion-focused page layouts
  • Mobile usability
  • Post-launch visibility tracking

This makes Local101 a good fit for businesses that want migration plus local search growth.

Key Features

  • Local SEO support
  • Business website support
  • Content optimization
  • Service page planning
  • Location page support
  • Search visibility improvement
  • Internal linking support
  • Post-migration SEO checks

Best For Whom

Local101 is best for:

  • Local businesses moving from Sitecore to WordPress
  • Service companies that need better search visibility
  • Website owners that want SEO-focused migration
  • Brands that need local page structure
  • Teams that want post-launch visibility support
  • Businesses that need stronger conversion paths

Choose Local101 if your Sitecore to WordPress migration also needs local SEO support, service page optimization, and post-launch visibility growth.

Why Businesses Move from Sitecore to WordPress

Many businesses choose Sitecore because it is powerful and enterprise-ready. But as business needs change, WordPress can become a better fit for marketing teams, content teams, and companies that want more flexibility.

Businesses move from Sitecore to WordPress because they want:

  • Easier content editing
  • Faster publishing workflows
  • Lower CMS complexity
  • Lower development dependency
  • More plugin flexibility
  • Better control over landing pages
  • Easier SEO management
  • Faster content updates
  • Better blog management
  • Stronger ownership over website structure
  • More WordPress developer availability
  • Better long-term website flexibility

WordPress also supports importing content from another WordPress site or another publishing system through its import tools. You can read the official WordPress importing content documentation for more context.

How to Choose the Best Sitecore to WordPress Migration Company

Choosing the right migration company is important because a Sitecore website can include complex content structures, workflows, templates, user journeys, integrations, and SEO assets.

1. Check Their Sitecore Migration Experience

Sitecore and WordPress are very different platforms.

A good migration company should understand:

  • Sitecore content structures
  • Sitecore templates
  • Sitecore media assets
  • Sitecore workflows
  • Sitecore multilingual content
  • Sitecore custom fields
  • WordPress pages
  • WordPress posts
  • WordPress custom post types
  • WordPress media library
  • WordPress themes
  • WordPress plugins
  • Redirect setup

Before planning redesign or development, start with a clear migration audit. EbizON Digital’s Sitecore to WordPress migration service is useful for businesses that want enterprise migration planning, custom WordPress development, and post-launch support.

2. Make Sure They Protect SEO

SEO is one of the biggest risks during migration.

If old Sitecore URLs change and redirects are not handled properly, your website may lose rankings and traffic.

A good migration company should protect:

  • Page URLs
  • Blog URLs
  • Resource URLs
  • Meta titles
  • Meta descriptions
  • Image alt text
  • Heading structure
  • Internal links
  • Important landing pages
  • High-traffic pages
  • Pages with backlinks
  • Search Console visibility
  • Redirects

Google’s guide on site moves with URL changes explains why URL mapping, redirects, testing, and monitoring matter during migration.

3. Ask About Redirect Planning

Redirects help users and search engines find the right pages after migration.

If your Sitecore URL structure changes in WordPress, your migration partner should create a redirect map before launch.

A good redirect plan should include:

  • Old Sitecore URLs
  • New WordPress URLs
  • Blog redirects
  • Resource page redirects
  • Service page redirects
  • High-traffic page redirects
  • Pages with backlinks
  • Important landing pages
  • Multilingual page redirects
  • Post-launch redirect testing

Google’s documentation on redirects and Google Search explains how redirects help send users and search engines to the correct destination.

4. Ask About Content and Media Migration

Sitecore websites can include pages, blog posts, landing pages, media files, PDFs, videos, forms, custom fields, and downloadable resources.

Before hiring a company, ask how they will handle:

  • Pages
  • Blog posts
  • Images
  • Videos
  • PDFs
  • Forms
  • Custom fields
  • Landing pages
  • Resource libraries
  • Internal links
  • Metadata
  • Navigation
  • Multilingual content

For content-heavy websites, CMSTOWP’s Sitecore to WordPress migration service is useful because it focuses on structured CMS to WordPress migration, content transfer, SEO retention, redirects, and post-launch support.

5. Look for WordPress Customization Support

WordPress gives businesses more flexibility than Sitecore for many content and marketing workflows, but the new website should be built properly.

You may need custom WordPress development for:

  • Custom page templates
  • Advanced forms
  • CRM integrations
  • Membership features
  • Resource centers
  • Multilingual setup
  • SEO plugin setup
  • Performance optimization
  • Security setup
  • Analytics tracking
  • Custom post types
  • Custom blocks

EbizON Digital’s WordPress development services are useful for businesses that need custom WordPress features after migration.

6. Ask About Post-Launch Support

Migration does not end on launch day.

After your new WordPress site goes live, your team should check:

  • Broken links
  • Redirect errors
  • Missing images
  • Missing pages
  • Contact forms
  • Mobile layout
  • Page speed
  • Indexing issues
  • Analytics tracking
  • Search Console errors
  • SEO metadata
  • Conversion paths
  • Plugin conflicts
  • Security issues

A reliable migration company should support you after launch so issues can be fixed quickly.

CMSTOWP’s website migration services can also help businesses that need structured migration support across content, assets, redirects, SEO checks, and responsive theme matching.

Best Sitecore to WordPress Migration Company by Business Need

If you want the best overall Sitecore to WordPress migration partner, choose EbizON Digital.

If you want structured Sitecore to WordPress migration and post-launch migration support, choose CMSTOWP.

If your migration needs digital marketing and website growth support, choose K Media.

If your migration needs brand strategy and marketing website planning, choose Rogue Marketing.

If your migration needs creative web design and user experience improvement, choose Flinch Design.

If your migration needs website design and content structure support, choose Vision Creation.

If your migration needs technical web support and media organization, choose Caveo Media.

If your migration needs web development and digital strategy support, choose COM4.

If your migration needs local SEO and post-launch visibility, choose Local101.

FAQs

1. What is Sitecore to WordPress Migration?

Sitecore to WordPress Migration is the process of moving a website from Sitecore to WordPress. This can include transferring pages, blog posts, landing pages, images, videos, PDFs, metadata, internal links, redirects, forms, custom fields, and design elements into a new WordPress website.

2. Which is the best Sitecore to WordPress migration company in 2026?

EbizON Digital is the best choice for businesses that need Sitecore to WordPress migration with enterprise planning, custom WordPress development, SEO protection, and post-launch support. CMSTOWP is also a strong choice for structured Sitecore to WordPress migration, content transfer, and SEO retention.

3. Can I migrate from Sitecore to WordPress without losing SEO?

Yes, but the migration must be planned carefully. A proper SEO-safe migration should include URL mapping, metadata transfer, 301 redirects, internal link checks, image alt text review, content review, structured content mapping, and post-launch monitoring.

4. What should be migrated from Sitecore to WordPress?

Important items include pages, blog posts, landing pages, images, videos, PDFs, forms, custom fields, metadata, internal links, navigation, resource libraries, redirects, multilingual content, SEO settings, and design elements.

5. Can Sitecore templates be recreated in WordPress?

Yes. Sitecore templates can usually be recreated in WordPress using custom themes, reusable blocks, custom post types, page templates, or page builder components. The right method depends on the original Sitecore setup and the future content editing needs.

6. How long does Sitecore to WordPress migration take?

The timeline depends on website size, content volume, media library size, integrations, multilingual content, design complexity, SEO requirements, and custom development needs. Smaller websites may take less time, while enterprise Sitecore websites need a detailed migration plan and testing process.

7. Do I need redirects when moving from Sitecore to WordPress?

Yes. Redirects are important if old Sitecore URLs change after moving to WordPress. Redirects help users and search engines find the correct new pages and reduce the risk of 404 errors, ranking drops, and traffic loss.

8. Is WordPress better than Sitecore for marketing teams?

WordPress can be better for marketing teams that want easier content editing, faster publishing, flexible landing pages, more plugin options, simpler SEO management, and lower dependency on developers. Sitecore may still fit some enterprise needs, but WordPress is often easier for daily content operations.

9. Can Sitecore multilingual content be migrated to WordPress?

Yes. Multilingual content can be migrated to WordPress, but it needs careful planning. The migration team should map languages, URLs, metadata, hreflang requirements, translated pages, and plugin needs before launch.

10. What should I check after Sitecore to WordPress migration?

After migration, check redirects, broken links, missing pages, missing images, metadata, forms, analytics, Search Console, mobile layout, page speed, indexation, internal links, plugin conflicts, security setup, and conversion paths.

Conclusion

Moving from Sitecore to WordPress can help your business gain more control, easier publishing, stronger SEO flexibility, better plugin options, lower CMS complexity, and more room for long-term website growth.

But migration must be handled carefully.

A good Sitecore to WordPress migration company should protect your content, URLs, metadata, rankings, images, internal links, redirects, forms, multilingual content, design structure, and user experience.

For enterprise websites moving from Sitecore to WordPress, EbizON Digital is the best place to start because it offers a dedicated Sitecore to WordPress migration service with migration planning, custom WordPress development, SEO-safe setup, and post-launch support.

For structured CMS migration and content-heavy websites, CMSTOWP is a strong fit through its Sitecore to WordPress migration service.

Ready to move from Sitecore to WordPress? Start with EbizON Digital’s Sitecore to WordPress migration service and build a WordPress website that is easier to manage, optimize, and grow.